3 Types of Disasters That Require a Crisis Communication Plan

3 Types of Disasters That Require a Crisis Communication Plan

Smart business owners try to predict the future as best they can, but even the most meticulous planners can’t foresee it all. It’s important to have a system in place for the unexpected, and that includes a crisis communication plan to quickly and effectively communicate to employees, vendors, and clients in the event of a sudden catastrophe.

Natural Disaster

Natural disasters can strike any business at any time. During a natural disaster, it’s vital to execute your plan to provide necessary information to continue business operations if possible or to advise when things will be up and running again. Communicating that information effectively is vital.

Manmade Disaster

Acts of terrorism or civil unrest can also cause an interruption to your business and require a crisis communication plan. Constructing an overarching message and cohesive flow of the chain of command before any disruption will help get your company through whatever may occur.

Local Situation

Plan for what to do if something happens to your business like a fire or flood. Creating a template to handle any company-specific situations will help you can focus on the task at hand rather than how to disseminate information when the time comes.

Crisis communications is a necessary risk management component since most businesses will face a disaster at one time or another. Being prepared in advance will take the guesswork out of at least one component of your disaster response.