Category Archive Marketing Insurance Policies

manufacturer's insurance

3 Areas of Liability in Manufacturing

3 Areas of Liability in Manufacturing

If you operate a manufacturing facility, you probably carry a manufacturer’s insurance policy. However, if you are careful, your policy may have exclusions or gaps that don’t cover some of the biggest areas of liability your company might face. One of these crucial areas is product liability. The group at cautions that financial costs associated with resolving claims concerning product liabilities are only a part of the challenges for a company. Trying to repair your company’s reputation can be costly, and it can take years to return to good standing in the industry.

The liabilities with a company product can occur at any stage of development, making it crucial for the company to continually demonstrate a commitment to safety. There are three primary areas of product liability facing manufacturing companies.

  1. Design Defects. When the products are in the design phase, a hazard analysis should be conducted to determine the potential areas where an end-user could be harmed or the property itself could be damaged. This should include both anticipated and unanticipated uses.
  2. Manufacturing Defects. If a product has been found to have a defective condition that creates or created a danger to the user, the manufacturer can be held liable. Quality assurance programs can help catch these areas.
  3. Warning and Instruction Defects. Hazards that can’t be avoided by design may be cautioned against through warnings. The adequacy of the warning to protect a consumer can be the cause of a liability concern, with inadequate warning potentially leading to end-user harm.
insurance marketing brochures

Marketing Insurance Policies

Insurance is similar to accounting in the sense that it is not an appealing topic when the term is brought into a conversation. In the field of business, almost every sector makes sure that accountants have complete control of all of the accountancy duties. Insurance brokers often find themselves in comparable situations because of how professional this industry happens to be. Almost every adult has some form of insurance, but many individuals are not aware of all of the benefits that come with a policy. Insurance brokers can use promotional materials such as insurance marketing brochures to convey the importance of insurance to a mass audience.

Identifying Proper Channels

Nowadays, insurance marketing brochures are more effective in the sense of being interactive over the internet. The return on investment with physical advertisements cannot be calculated because the incoming business could be unrelated to these marketing efforts. However, if brochure packages are emailed to prospective clients, your insurance agency will be able to see click-to-conversation ratios. Observing metrics for your online insurance marketing brochures will allow your agency to tailor marketing efforts, so they are more effective in the future. Also, consumers no longer wish to receive physical information because it is easily lost or tossed into a trash can. With an online marketing campaign, consumers can save the email or content and revisit at a later date.